Brand Strategy
Build your brand from a strong, insights-driven foundation that leads to an ownable brand truth. Only then can you articulate your brand's voice through messaging that resonates and creates brand distinction.
'Target' is a soulless label
‘Target’ is such a soulless, impersonal label. We prefer calling these people, well…people. What do they care about? What keeps them up at night? And, ultimately, what drives their purchasing decisions? No matter if you are B2C or B2B, looking at people apart from your brand lens allows us to discover hidden human truths, and then craft an insightful brand positioning that connects on a more emotional level.
Our process differentiates your brand to create an experience people engage with - not just a product or service they simply buy.
It starts with an in-depth immersion into your brand, competitors, cultural trends and the people that play in your space. This helps us to quickly uncover human insights and hidden opportunities and a positioning that separates you from everyone else. Now you have irrefutable reasoning to stand apart in their minds as the clear brand of choice. This is the foundation to your brand behavior and communication.
We help businesses find or regain the “Why?” behind their brand purpose. Because no brand can survive externally, if they don’t first align internally to live their brand beliefs from within. To achieve this, we establish everything from mission, vision, values to architecture and archetype.
Naming is so incredibly important, just ask Engelbert Humperdinck. So before we ideate, we dig deep to research the people who will ultimately interact with the name and brand. We then concept around their values, and then vet names to ensure differentiation and ownability.
Once we decide on your brand positioning together, we help you articulate it with distinction. We craft key messages that will matter and resonate with people. We might create a manifesto to pressure test personality and a tone of voice. Maybe it requires moodboards, visuals and color palettes. Or, if your brand needs it, we’ll create a unique tagline or themeline for your brand that outwardly drives the internal expression. Whatever your brand needs, we carefully build elements around it that will bring it to life.
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