Urban Ventures, a South Minneapolis-based non-profit, exists to break the cycle of poverty. To demonstrate how they do it, we partnered with them to tell their story at their annual fundraising marquee event. 

Their brand story is best told through the mouths of the ones they help. Urban Ventures' participants share their story overcoming the odds stacked against them both inside and outside of their community. We wanted to champion their individual stories and show how through various Urban Ventures programs people overcome adversity to thrive in all parts of their lives. The resulting video was 100% narrated by Urban Ventures participant and staff – letting them tell their story and show potential donors the amazing work their dollars will do in this community.