Minnetonka Moccasin

Go The Distance Microsite


This iconic brand was celebrating their 70th Anniversary and wanted their customers to be part of the celebration. We created a sweepstakes microsite that invited fans to tell their Minnetonka stories and gave them a chance to win prizes.

Our microsite was an immersive digital experience that included a quiz that helped fans determine their‘mocsonality’, incentivized uploads of travel imagery and stories, and Google map integration that plotted the brand footprint around the world.

Services Provided

Challenge

Minnetonka Moccasin is an iconic brand with dedicated fans. When it came time to celebrate their 70th anniversary, they asked Morsekode to create a sweepstakes microsite that invited their customers to become part of the celebration and reward them for years of loyalty. 

Strategy

We gathered insights that revealed brand fans take their ‘mocs’ with them--often times great distances. Their mocs shape their travels and memories.

Solution

We created an immersive digital experience that helped users identify their "mocsonality," incentivized uploads of travel imagery and stories, and used Google map integration to plot the brand footprint around the world.

Next Case Study

We want to create for you too!


We’d love to have a conversation and find out what interests you. Whether it’s how to invigorate your brand, create compelling content that tells your story, or dream up a digital experience that converts and creates true believers in your brand.