CPC

Agency of Record


After the first year of our partnership, CPC vastly exceeded their lead generation goal.

We immediately dove into CPC's analytics account to ensure we were measuring the right metrics and driving toward conversions that mattered so we knew we could measure success effectively.

Services Provided

Challenge

While CPC are experts at making connectors, they needed to do a better job at making lasting connections – specifically with their core audience of tech-savvy engineers.

Strategy

Move CPC's engineers to the forefront and position CPC as passionate and rigorous problem solvers who create connectors that exceed performance expectations. Definitively show that they are the experts in fluid connections. Optimize for conversion by developing a focused content and digital strategy.

Solution

We immediately dove into CPC's analytics account to ensure we were measuring the right metrics and driving toward conversions that mattered so we knew we could measure success effectively. 

We then led a substantial brand and content strategy effort with workshops, interviews, and research that culminated in a new campaign "Enduring Connections" and content strategy.

After the first year of our partnership, CPC vastly exceeded their agressive lead generation goal. We continue to grow the account to this day.

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