To Mark, brand building is all about groove. Getting business in sync with the market and its customers. It makes perfect sense for a musician with an MBA. In 2002, Mark aligned inherent creativity and business acumen to form Morsekode. As the visionary for Morsekode, developing new capabilities that are relevant to today’s marketer and ushering brands through the murky waters of tomorrow electrify Mark’s creative energy, and in turn, client business success. Mark has a seasoned background in brand strategy and creative leadership and is passionate about connecting brands to their culture through emotive experiences. Mark’s vision for brands centers around their unique ability to connect on an emotional level, like a great song connects to its audience. We call that Brand Groove™ and it drives everything we do.