The rise and reach of social media continues to eliminate barriers between brands and people. And with professional athletes already in the spotlight, they've never been more empowered to build their personal brand and grow more connected with their community of followers. We knew Tyus Jones had a strong foundation from which to build his brand, so we engaged with him and his inner circle as part of a collaborative workshop to explore and identify the unique attributes that define Tyus. Armed with these insights, we developed his brand identity (logo), brand platform (Write Your Own Story) and website. Our ongoing partnership includes video production, creation of social media content and the exploration/activation of strategic brand partnerships.