<p>Audio-Technica is a well-established and well-recognized brand, but a broad portfolio that included products at a lower price point was having a negative effect on the brand's image. No one was acknowledging<font face="Source Sans Pro, sans-serif"><span style="font-size: 15.333333015441895px;"> </span></font>their long history or the level of engineering that went into all of their products. We attacked the problem by creating a unifying and consistent message across all market segments.</p><style>
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