OBJECTIVE
Shure revolutionized wireless microphone technology with the new Axient system. Their launch needed to demonstrate this amazing technology.

STRATEGY
Morsekode partnered with Shure and their other global agencies to create compelling launch materials found at Axient.net. These videos, shot in the state-of-the-art Guthrie Theatre, match the brand attributes: clean, powerful, and engaging. Shure's decision to forego traditional product manuals with how-to videos created a deep archive of video content that details how to use each component of the Axient system.