Brand Strategy:
Morsekode's Brand Groove™ process helps clients refine their business to a single, powerful, unique brand position. Once defined, Morsekode's creative process takes over and develops a powerfully unique brand voice that becomes integrated throughout the mix.
Brand Motion
Brand Motion is all about creating dynamic, emotionally moving forms of communication using video and motion graphics, providing a deeper audience experience and connection with your brand.
Interactive
Interactive is no longer the future. It's the now. Morsekode has extensive interactive experience with both Web and mobile, with services including:
Design and Art Direction
Morsekode has a razor-sharp eye for good design. Unlike a lot of agencies, we don't force "our style" on brands. Rather, we take a look at your brand and allow its uniqueness to communicate the style. With design and art direction ranging from print to web to interactive to packaging, our visual compositions help your brand shine.
Advertising
Advertising is not dead, it just looks different today. Our roots in music taught us how to connect with emotional drivers; our award-winning advertising does the same. No matter what you're selling, Morsekode discovers the emotions within the buying process and fuels them into action.
Word-of-Mouth
Successful marketing often comes down to one question: is it worth sharing? Morsekode has fully embraced the world of viral marketing and builds a natural word-of-mouth component into all our work. We landed in the Marketing Sherpa Hall of Fame for Best Viral work way back in 2005, and a campaign for one of our clients' new products spread so fast that it sold out before hitting the dealers' floors. Online or offline, Morsekode gets people talking about brands, and better yet, buying them.
Direct
Morsekode offers full creative development and project management for direct marketing programs both on and offline. Morsekode has provided extensive direct marketing capabilities for a majority of our clients, including Arizant Healthcare, Honeywell, Kawai, UnitedHealth Group, Cognos and The Salvation Army.
Promotion
From channel programs to coupons and discount cards, Morsekode has developed promotional programs for retailers and clients such as Kawai, Moog Music, Whirlpool, and more.
Brand Research
Morsekode penetrates the psychology of the market to discover where ideas rest in the minds of consumers. We tap into a variety of resources worldwide, using tools like: